You may be reading a lot about analytics lately, but it can be tricky to understand. Having ample data won’t help if the analytical sources aren’t utilized effectively for improvements and strategy. We’ve got the breakdown of what analytics are and how you should utilize them for your business website to improve user experience and customer conversion too.
What Are Analytics?
In short, analytics are the compilation of data. When it comes to your website, there is what seems like an infinite amount of data to be processed. Everything from how traffic is referred to your site, how a user accesses it (mobile v desktop), which pages they visit, how long they stay on each page, which links are clicked…the list seems to go on forever!
Why Is That Important?
While the amount of information that analytics provides can feel overwhelming, it really is valuable. Why? Because knowing how to interpret the data can provide you with actionable areas to be addressed. Understanding how your site is being used and viewed gives clear direction for how to make changes and improvements.
How Can That Information Be Used?
Analytics can and should be used to develop a marketing strategy as well as improve and change your website. Knowing how, when, where, and more about how visitors interact with your site is invaluable! For example, if 80% of your site visitors are viewing on a mobile device – and your website is not mobile optimized – you could be losing visitors before they even get into the site! If the majority of the traffic to your site is coming from Facebook but not Instagram posts, then putting more emphasis on engagement on one platform may be a smart idea. If a page has a high bounce rate, an evaluation can be done to find out why customers are leaving so quickly.
Hammersmith Support Can Help
If this all sounds a little overwhelming, Hammersmith Support has you covered. Our maintenance packages include enrolling in Google Analytics and our monthly emails to you will offer suggestions for improvements (that we can make!) based on those reports. Schedule your complimentary 30-minute consultation today and let’s talk through your site needs.