We love data! We know that sounds a little nerdy, but really, analytical information is incredibly valuable to a business. Google Analytics is able to capture information about the demographics of those visiting your site (location, time, gender), how they get there (mobile vs desktop), how long they stay on each page (bounce rate), and so on. You might be thinking “so, what do I do with all of this information?” and we’re glad you asked! Here are a few ideas of how to use your analytical information:
Improve Speed
Site visitors can bounce off your website page for a number of reasons. But often page load times is the culprit. Utilizing a better host and/or incorporating a CDN—content delivery network—can greatly improve your site’s speed. Faster load times can contribute to better bounce rates.
Adjust Social Strategy
Social media referrals to your site is incredibly helpful information. Based on the analytics of which platform draws the most traffic to your site you can do the following:
- Improve your link in bio to make it easier for visitors to find your information
- Change engagement strategies to target the platform that your best referrals come from
- Create better micro content to entice more visitors to your site
Add or Improve Content
Visitors sometimes bounce off a page if they can’t immediately (in just 10-20 seconds!) identify what they are looking for. However, pages that offer more captivating information can hold attention longer. Adding a blog page, updating or adding images, completing image information (alt text), or just clarifying site content in general can be a huge benefit.
Mobile Optimization
Knowing how your visitors view your site is crucial. With more than half of the world’s internet users doing so from a mobile device, ensuring information visibility as well as load times is important for SEO and for keeping site visitors longer. For example, sites built with Mobile First design often have a slightly different look than the desktop version. This may include reducing or removing images and making buttons more easily identifiable and functionable for say a smartphone. With these changes should also come a change in the hierarchy of information so that the most important is the first to be seen.
We Can Help
Is your site utilizing Google Analytics? If not, we can help! Our website maintenance packages include enrollment in Google Analytics—and we can help strategize how to use that analytical information as well. Schedule a complimentary 30-minute consultation, and let’s talk through your questions and see how our services can support your business.