This past weekend, the Hammersmith team brought our families together to serve our community. We chose to assemble and donate Welcome Baskets to UMOM New Day Center in Phoenix, Arizona. UMOM restores hope and rebuilds lives by providing shelter, services, and affordable housing for people experiencing homelessness. The baskets are handed out at intake at UMOM and are full of personal care items so that they can enjoy a hot shower with the comfort of their own supplies. These baskets play a big role in the life of a person who is working to overcome homelessness.

Meet the Team

From left to right: owner and founder of Hammersmith Support Heather Locke, team member and owner of BW Concepts Beth Wand and Hammersmith Support team members Carla Brundige and Lisa Finn.

Hammersmith Support team giving back to community

The Process

We recruited our families to help us sort and distribute all of the items including towels and washcloths, shampoo and conditioner, toilet paper, and oral care too.

families pack laundry baskets with personal care items

Some volunteers were more helpful than others….baby Teddy was much more interested in the empty boxes!

a baby in a box

The Results!

In all, we packed 20 Welcome Baskets for UMOM families! Taking time away from busy lives to remember those less fortunate was a wonderful way to bring our team together. Supporting our community is at the foundation of Hammersmith Support and finding new ways to give back is always worth our time!

laundry baskets full of personal care items for UMOM charity

Get Involved

If you would like to know more about UMOM, or would like to get involved, visit their website www.umom.org.

Also, we are thrilled to support our founder, Heather Locke, who has been nominated for the 2020 Arizona’s Finest for the Cystic Fibrosis Foundation! Arizona’s Finest honors the most accomplished, innovative, and emerging leaders and business professionals. The honorees highlight their commitment to and professional achievements in the community while raising awareness for the Cystic Fibrosis Foundation.

We would be honored if you would consider making a donation to this amazing cause! Learn more about Arizona’s Finest and the Cystic Fibrosis Foundation: https://hammersmithsupport.com/…/giving-back-arizonas…/


The next level of service after a website build should be support. Why? Picture this; you build your dream home with all the beautiful details you’ve always dreamed of: paint colors, finishes, stunning kitchen – the works. You live in the house and love it, but you never change a light bulb. Patch a hole in the wall. Water the plants. Put up security lights. Within a few months, the house is a mess – the lights don’t come on, the plants are dead and someone broke in the back door. Suddenly your dream home is a disaster.

Just like caring for your home keeps it in a beautiful state, so does consistent support for your website. Scheduled checks and scans ensure that your site runs smoothly and securely. At Hammersmith Support, our monthly site maintenance support process encompasses:

  • WordPress core and plugin updates that include the oh-so-important security patches
  • Adding client-generated fresh content
  • Lead testing
  • Analytics review through recording traffic

While each of these is important on its own, the components work together to create a system:

–> Fresh content through blogs and/or updated product information creates new information for search engines to evaluate, which means better SEO

–> That content brings potential leads that are given the opportunity to sign up for a newsletter or submit their email for a free download

–> Analytics and lead testing shows us which option got more of a response, the newsletter or the free download, and changes are made accordingly

–> Lastly, all of these processes are done safely because the site has up-to-date security

The end result is a process that allows the business to more efficiently target customers and achieve higher conversion rates. More customers with less work? That’s a winning combination.