Client Highlight: Cassidy Penney of UMOM

We are excited to bring you our client highlight for UMOM New Day Centers in Phoenix, Arizona. You may remember that UMOM was featured last year in the Hammersmith Support blog when our team assembled welcome baskets for the families seeking services at UMOM. This fantastic organization works to end homelessness by offering temporary shelter, services, and affordable housing to those in need.

We asked Cassidy Penney, Director of Marketing and Outreach for UMOM, to share with us how their website is utilized for their organization, and how Hammersmith Support maintenance has been beneficial for them. Here’s what Cassidy had to say:

What Are the Most Important Functions of Your Site for Your Organization?

Really there are two areas of focus with our website:

1) Information for people seeking help.  We want our website to have good information, be easy to use, and be helpful for people experiencing homelessness and looking for resources.

2) We rely on the generosity of our community to power the life-changing work we do at UMOM. When we send letters to our donors asking for support, our website must be easy to navigate and it must be able to process payments easily. Sharing client stories and information about our services is also important so donors can see that every dollar makes a difference.

What Made You Reach Out to Hammersmith Support?

“I learned about Hammersmith through a welcome basket donation drive that the company did for UMOM last fall. When the website maintenance needed to be implemented, we wanted to support a business that cares about our community.

What are the Biggest Benefits You’ve Seen After Working with Hammersmith Support?

“Peace of mind that I have experts available to help any time I need help!

I know that during big campaigns, our site will work properly and be able to handle the traffic. When I have questions about back-end formatting, Hammersmith Support is just a call away and so very helpful. The help and support I receive is so much more than I expected!”

So, what exactly did Hammersmith Support do for UMOM? Here’s a breakdown of the process that we use for all of our clients, and how we personalized it for UMOM as well.


First, we performed general maintenance on the site. This included platform and plugin updates, done one by one to ensure the integrity of the site was maintained. Maintenance also includes checking the security certificate on the site, enrolling in Google Search Console and Google Analytics as well. Each of these steps will keep the website healthy, secure, and ready for business.


As a Hammersmith Support maintenance client, UMOM enjoys the benefit of hosting through WP Engine. Our Hammersmith Support dedicated server affords our clients faster load times for their pages. Quicker loading times mean that UMOM’s overall bounce rate is reduced, and potential donors aren’t lost to long wait times. Images load more quickly, and so does vital information and donor forms as well.


One of the big areas that we worked on for UMOM was testing the various forms, including the donation section. We wanted to ensure that each form was not only capturing the correct information but also being sent to the correct person so that it could be recorded accurately. This was an essential step to capitalize on the donations during Giving Tuesday.

We Can Help Your Organization Too

Hammersmith Support can help your nonprofit or business too! Schedule a complimentary 30-minute meeting and let’s talk through your questions and see how we can get your business or organization’s website in tip-top shape. Curious about other maintenance steps you can take for your website? Download our “10 Tips for Website Maintenance to Keep Your Site Running Smoothly.”