What Is Google Search Console and Do You Need It?

Google Search Console(GSC) is a free service offered by Google to help monitor, track and troubleshoot your website on Google searches. Basically, it helps you update your site to improve how Google sees your website. Why is that important? Because even if your site is live and being updated, it may not be indexed on Google correctly. Not searchable = lost leads.

Who Needs Google Search Console?

Google Search Console is an indispensable tool for website owners and marketers looking to leverage the power of Google’s search engine. By providing valuable insights and tools to optimize your site’s performance, it allows you to stay competitive in the ever-evolving digital landscape. So, if you want to improve your website’s visibility and drive organic traffic, Google Search Console is a must-have tool in your digital marketing arsenal.

Why Do You Need Google Search Console?

Website Indexing

One of the primary purposes of Google Search Console is to help ensure that your website gets properly indexed by Google’s search engine. Indexing is the process where Google analyzes and adds your web pages to its search results. By submitting your XML sitemap to Search Console, you can provide Google with valuable information about your site’s structure and content, increasing your chances of being included in search results.

Monitor Search Performance

Search Console provides valuable data about how your website is performing in Google search results. You can track the number of clicks, impressions, click-through rates, and average position of your site’s pages for specific search queries. This information helps you understand which keywords and phrases are driving traffic to your website and allows you to make informed decisions regarding your SEO strategy.

Diagnose and Fix Issues

Google Search Console alerts you to potential issues that may affect your website’s visibility in search results. It notifies you of crawl errors, broken links, and any penalties or manual actions taken against your site. By addressing these issues promptly, you can ensure that your website remains in good standing with Google and maintains its search presence.

Optimize Your Content

With Google Search Console you can gain insights into the specific search queries users are typing to find your website. This information allows you to identify content opportunities and optimize your existing pages. By aligning your content with user intent, you can enhance your site’s relevance and increase its organic visibility.

Understand Mobile Usability

A significant portion of internet browsing occurs on mobile devices, therefore mobile optimization is crucial. With Google Search Console, you can identify any mobile usability issues your site may have, such as pages that aren’t mobile-friendly or have slow loading times. Addressing these issues improves user experience and can positively impact your search rankings.

Let Hammersmith Support Help

Is all this information a little out of your wheelhouse? Or maybe just one more thing you don’t need on your to do list? Our maintenance services offer enrollment in Google Search Console as well as working with the service to maximize your site’s presence on Google. We’ll enroll your site into GSC and monitor changes that need to be made to make sure your site is maximized on Google searches. Schedule your complimentary 30-minute consultation, and let’s talk about what we can do for your website—and your business too.