Valentine’s Day isn’t just for your sweetheart! Your website needs some love too and we’ve got just what the love doctor ordered. Below are 4 ways to show your website you care.
Freshen Up Your Content
Have you looked at your website’s copyright date lately? Is it current or old? If it’s been a while since you updated or added to the content on your site, the time to do it is now. Not only is fresh content vital for your SEO (hello Google Ranking Factors) but customers and potential clients notice it too. Would you want to do business with a company that never updates its information?
When was the last time your website was updated? Have you been ignoring your platform’s notifications that an update is available? Stop! Get that update running asap. Updates can be extensive or simple, it all depends on what it’s trying to fix. Oftentimes an update is patching a security hole. Even if your site isn’t taking credit card information, protecting your leads’ information is just as vital. After your update is complete, be sure to check that your lead / sign-up forms are working, just to make sure you don’t miss out on any information.
ADA title III requires federal agencies and their contractors to conform with Web Content Accessibility Guidelines, including WCAG 2.0, WCAG 2.1, and WCAG 2.2. Privately owned businesses are not legally required to conform, but their websites do have to be accessible. Websites that are not accessible are at risk of being sued and facing unnecessary legal expenses. We recommend using our website accessibility tool that is added to your website and displays on the bottom of each page. This tool allows users to make visual and customizable changes right on their screen!
Check for SEO
Are you utilizing all of the available ways to boost your SEO? If not, now is the perfect time to start. In addition to fresh content, update or add images to your site. Make sure that all of the “behind the curtain” information is completed like alt text, caption, description, and title. Add an SEO plugin to ensure that the metadata and keywords on your posts are as good as they can be.
Need a Little Help?
If this list feels a little overwhelming, reach out to Hammersmith Support. Our monthly maintenance packages can help with all of the above and more! This means we take care of your website, and you get to do what you do best, run your business.