Why Good Web Design Matters, Even If You Don’t Sell Online

Good design drives business. In a world of cookie-cutter, DIY websites, it can be easy to overlook the importance of a well-designed website. If you don’t sell your products online, why do you need a great website? Actually, there are a few reasons why good web design matters.

First, let’s define what “good web design” means. A well-built site is one that is:

  • Aesthetically pleasing
  • Functions well and is easy to navigate
  • Provides useful content, including services and contact information

Now, on to why these aspects of web design really matter.


Have you ever searched for a business online and come up empty handed? Did you continue to try to find that business, or move on to another? Chances are, you moved on. And it could be because without a website, your business doesn’t seem legitimate. A well-built, informative, and responsive website shows your customers that your business not only exists, but that it takes their customers’ convenience seriously and therefore has a very easy-to-find website.


One study found that 87% of consumers searched for a business using a search engine, which means if your site’s SEO isn’t maximized, you could be missing out on potential customers. Good web design is a major factor in Google Ranking and hits on several areas including responsiveness, quality, security and more. Having a well-built site not only makes it easier for potential customers to navigate your site, it makes it easier for them to find you in the first place.

First Impression

You know the old saying, “You only get one chance to make a first impression.” The same can be said for your website. How your website looks and functions says a lot about your company. If you’re willing to put time and effort into creating an easy way for potential customers to interact with your business, then you’re probably willing to do the same for them with your services. Shoddy websites can give the appearance that your business is cheap, antiquated, and/or disorganized.


With nearly half of the world’s 3.9 billion internet users doing so from their mobile devices, not having your website mobile optimized is a problem. Having a well-designed site will usually start with a “mobile first” format. This will ensure that potential customers will be able to find you and your site, no matter where they are searching from.

Hammersmith Support Can Help

Feeling like it might be time for an upgrade to your website? Wondering if you need a complete rebuild? Maybe just need a little help to get your site running better? We’re happy to answer your questions! Contact us and ask away.