In a world of cookie-cutter, DIY websites, it can be easy to overlook the importance of a well-designed website. If you don’t sell your products online, then why do you need a great website?
There are actually a few reasons why good web design matters. Having a well-designed website can make a significant difference in attracting and engaging potential customers. While some may believe that good website design only matters for businesses selling products or services online, the fact is that it’s essential for all businesses, regardless of their offerings. Here are some key reasons why good website design matters, even if your business doesn’t sell products online.
Why It Matters?
Validity and Trust
Have you ever searched for a business online and come up empty-handed? Did you continue to try to find that business, or move on to another? Chances are, you moved on. And it could be because, without a website, your business doesn’t seem legitimate.
Good website design can build trust with your audience. A professional-looking, well-built, informative, and responsive website shows your customers that your business not only exists but that it is legitimate and credible. A poorly designed website, on the other hand, can create trust issues and reduce the likelihood of a visitor becoming a customer
Search Engine Optimization (SEO)
One study found that 87% of consumers searched for a business using a search engine, which means if your site’s SEO isn’t maximized, you could be missing out on potential customers. Good web design is a major factor in Google Ranking and hits on several areas including responsiveness, quality, security, and more. Having a well-built site not only makes it easier for potential customers to navigate your site, but also has a better chance of ranking higher in the search results, ultimately driving more traffic to your site.
First Impressions
You know the old saying, “You only get one chance to make a first impression.” The same can be said for your website and It’s crucial to make that first one count. Oftentimes, your website is the first contact a potential customer has with your business. How your website looks and functions say a lot about your company. A poorly designed website can turn off potential customers and cause them to leave immediately, ultimately leading to lost business. A well-designed website, on the other hand, can grab a visitor’s attention, build trust, and create a positive first impression.
If you’re willing to put time and effort into creating an easy way for potential customers to interact with your business, then you’re probably willing to do the same for them with your services. Poorly designed websites can give the appearance that your business is cheap, antiquated, and/or disorganized.
Effective Communication
Your website is a vital communication tool for your business. It’s the place where potential customers go to learn more about your company, its offerings, and its mission. Your website design can impact how effectively you communicate your brand message. A well-designed website makes it easy for visitors to access the information they need, ultimately leading to better engagement, trust, and loyalty.
Usability
A well-designed website enhances user experience and usability. When a website is designed with the user in mind, it’s easy to navigate, find information, and take desired actions such as making a phone call, signing up for a newsletter, or filling out a contact form. A website that’s difficult to use will create frustration and can ultimately lead to lost business.
Mobile
With nearly half of the world’s 3.9 billion internet users doing so from their mobile devices, not having your website mobile-optimized is a problem. Having a well-designed site will usually start with a “mobile-first” format. This will ensure that potential customers will be able to find you and your site, no matter where they are searching from.
Competitive Advantage
A well-designed website can give your business a competitive advantage. A website that is easy to navigate, visually appealing, and communicates your brand message effectively can set you apart from competitors with poorly designed websites. It can enhance your brand’s credibility and attract more potential customers.
Questions? Ready to Get Started?
Do you need some help designing or redesigning your website? Hammersmith Support Can Help. Schedule a complimentary 30-minute consultation to talk through your questions and discuss how we can help.
