Client Highlight: Anasazi Stone Company

Client Highlight: Anasazi Stone Company

Anasazi Stone is our latest client that we are excited to showcase! Their business website was exhibiting the signs that it was time for a rebuild. The lack of functionality and design needed to be updated. We were honored to work with Anasazi Stone and get their site in-line with their brand to facilitate their business!

Site Structure

The original Anasazi website needed to be rebuilt to improve the site structure and optimize it for mobile use. Mobile optimization is the process of making your website look and function its best on mobile devices. This includes:

  • Responsive Design: A responsive design allows the website to adjust its layout to fit any screen size automatically. This means that the website will look good and be easy to use on smartphones, tablets, and laptops alike.
  • Optimizing Images: Images can take a long time to load on mobile devices, so it’s important to optimize them for mobile viewing. This means compressing the images without sacrificing quality.
  • Appropriate Font and Buttons: Small fonts and buttons can be difficult to tap on mobile devices, so it’s important to use larger fonts and buttons.
  • Navigation: A mobile optimized website should be easy to navigate, even on a small screen. This means using clear and concise menus and navigation bars.

The result is a site that is easy to access no matter what device the visitor is using.


We improved the overall site functionality by managing several areas. First, the site’s speed was improved and the content was updated. It was important to include several types of navigation to cover all of the products and services that Anasazi provides.

Anasazi Stone Company


Anasazi has always had great images of its products. From the raw tile and stone to the finished look, there were a lot of images to work with. What was important was to group them into manageable categories so as not to overwhelm site visitors. We will often use icons for visual interest as part of a strong messaging strategy. However, the images of the products themselves were far more compelling than the icons on the Anasazi Stone site.

Look and Feel

Anasazi updated its brand look and feel, which translated perfectly into a new website. Their new logo, colors, and fonts convey their elevated brand as well as help to highlight their stunning products and project images. The stacked stone in the logo makes their business instantly identifiable, while the earthy tones of the site color underscore their product offering.

Is Your Website Out of Date?

If your site design is out of date, it could be doing more damage than you realize. Having an out-of-date design not only makes it challenging for visitors to navigate your site, but it could also hurt your business’s credibility. Internet users are far savvier than they used to be, and with prevalent scams, users are more likely to judge a book by its cover—or a business by its site. Out-of-date design can give the impression that your business is outdated or even dishonest.

Hammersmith Support works with companies big and small, providing each with a personal touch and expert services. We want to discuss any challenges and how our services can help solve your business website headaches. Our comprehensive redesign and rebuild services, as well as our ongoing monthly maintenance packages, will make managing your website a dream for you and your team. Schedule your complimentary 30-minute consultation, and let’s talk about how we can support your business.