analytics

Optimization

What is Bounce Rate and Why Does It Matter?

You’ve likely heard about a website’s bounce rate, but how much do you know about it? This website analytical metric is important for a few reasons. A site’s bounce rate …

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Maintenance

What to Do With Website Analytical Information

We love data! We know that sounds a little nerdy, but really, analytical information is incredibly valuable to a business. Google Analytics is able to capture information about the demographics …

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Interviews

An Interview with Website Maintenance Client: Esperança

We know we share a lot about the benefits of routine website maintenance. Which is why we’re excited to also show you how great a maintenance package can be for …

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Interviews

How to Use Website Analytics for an Effective Marketing Strategy: Lyndsay Clements, Ellen Grace Marketing

Over the past few weeks, we’ve looked at not only what website analytics are but also how to get actionable analytics on your website through Google Analytics too. One of …

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Optimization

How to Enroll Your Website in Google Analytics and Why It Is Beneficial

Last month we shared the importance of utilizing your website’s analytics. The measurement of traffic, bounce rates, mobile v desktop visitors, and duration of visits are just a few of …

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Optimization

Analytics 101: What They Are and How to Utilize Them

You may be reading a lot about analytics lately, but it can be tricky to understand. Having ample data won’t help if the analytical sources aren’t utilized effectively for improvements …

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Optimization

Mobile Optimization: Is Your Business Website Ready?

According to CNBC, nearly 51% of 3.9 billion Internet users worldwide access websites exclusively from their smart phones. That number is expected to increase to 71% by 2025. Those are …

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Maintenance

What Is Google Analytics and Why Your Business Needs to Use It

Google Analytics has gained a lot of popularity in the last few years. Why is that? On top of being easy to navigate and offering great insights into who is …

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