Google Analytics 4: What You Need to Know About This Update
Heads up! If your website is utilizing Google Analytics, also known as Universal Analytics, you need to migrate your account to Google Analytics 4 before July 1, 2023, or risk …
How to Use Google Analytics for Keyword Research
Keyword research is an essential part of any SEO strategy. It helps you understand what people are searching for and how to optimize your content to rank higher in search …
How to Use Google Analytics to Check Keyword Rankings
Understanding your keyword rankings is an important part of any SEO strategy because it helps you understand how your website is performing in search engine rankings. There are several methods …
4 Things to Change to Improve Website Bounce Rate
Website analytics are a powerful tool that give great insights into your website. Analytics can help shape your marketing strategy and highlight issues that need attention. Sometimes the issues are …
What is Bounce Rate and Why Does It Matter?
You’ve likely heard about a website’s bounce rate, but how much do you know about it? This website analytical metric is important for a few reasons. A site’s bounce rate …
What to Do With Website Analytical Information
We love data! We know that sounds a little nerdy, but really, analytical information is incredibly valuable to a business. Google Analytics is able to capture information about the demographics …
An Interview with Website Maintenance Client: Esperança
We know we share a lot about the benefits of routine website maintenance. Which is why we’re excited to also show you how great a maintenance package can be for …
What Are Core Web Vitals and Are They Important to Your Website?
Google announced in May 2021 that it would introduce Core Web Vitals to help assess a quality user experience on a web page. While Google wasn’t direct about if and …
How to Use Website Analytics for an Effective Marketing Strategy
Over the past few weeks, we’ve looked at not only what website analytics are but also how to get actionable analytics on your website through Google Analytics too. One of …
Analytics 101: What They Are and How to Utilize Them
You may be reading a lot about analytics lately, but it can be tricky to understand. Having ample data won’t help if the analytical sources aren’t utilized effectively for improvements …