analytics
Optimization
What is Bounce Rate and Why Does It Matter?
You’ve likely heard about a website’s bounce rate, but how much do you know about it? This website analytical metric is important for a few reasons. A site’s bounce rate …
Maintenance
What to Do With Website Analytical Information
We love data! We know that sounds a little nerdy, but really, analytical information is incredibly valuable to a business. Google Analytics is able to capture information about the demographics …
Interviews
An Interview with Website Maintenance Client: Esperança
We know we share a lot about the benefits of routine website maintenance. Which is why we’re excited to also show you how great a maintenance package can be for …
Interviews
How to Use Website Analytics for an Effective Marketing Strategy: Lyndsay Clements, Ellen Grace Marketing
Over the past few weeks, we’ve looked at not only what website analytics are but also how to get actionable analytics on your website through Google Analytics too. One of …
Optimization
How to Enroll Your Website in Google Analytics and Why It Is Beneficial
Last month we shared the importance of utilizing your website’s analytics. The measurement of traffic, bounce rates, mobile v desktop visitors, and duration of visits are just a few of …
Optimization
Analytics 101: What They Are and How to Utilize Them
You may be reading a lot about analytics lately, but it can be tricky to understand. Having ample data won’t help if the analytical sources aren’t utilized effectively for improvements …
Optimization
Mobile Optimization: Is Your Business Website Ready?
According to CNBC, nearly 51% of 3.9 billion Internet users worldwide access websites exclusively from their smartphones. That number is expected to increase to 71% by 2025. Those are some …
Maintenance
What Is Google Analytics and Why Your Business Needs to Use It
Google Analytics has gained a lot of popularity in the last few years. Why is that? On top of being easy to navigate and offering great insights into who is …