We tell you often about Hammersmith Support maintenance and how it can benefit your business, so we thought you might enjoy reading about a client’s experience with our maintenance package and how it has worked for their business. We’re excited to introduce you to Debbie Porter of Derma Health Skin & Laser, tell you about the issues she was experiencing with her business website, and how a Hammersmith Support maintenance package solved the problems for her and her business.

First, Some Background

Derma Health Skin & Laser is a Phoenix, Arizona-based full-service medical aesthetics group that has been operating for more than 16 years. Currently, they operate 3 clinics here in the Valley, located in North Phoenix, Chandler, and Gilbert. Their main services include laser skin treatments, microneedling, injectables (Botox & dermal fillers), CoolSculpting & Body Contouring, and aesthetic services. Debbie has served as the Marketing Director of Derma Health for the past three years.

The Challenges

Despite the Derma Health website having been built just prior to Debbie joining the organization, it was quickly becoming out of date and ineffective. As the aesthetic industry was rapidly evolving, Derma Health needed to transform its business model, marketing, and brand strategy to better serve its patients, employees, and the community as well. And their website needed to pivot with them.

The Changes

One of the first projects to be tackled was integrating e-commerce with the existing site. This was a unique challenge in that Derma Health has two e-commerce sites that work independently – one through Allergan and another that they created through Shopify. Because the two sites are integrated, Derma Health needed a solution to help visitors understand how to better navigate the site to find and purchase the products they were looking for without becoming confused by the navigation. In addition, Hammersmith helped Debbie create a microsite landing page for CoolSculpting services, which was a huge success:

“I launched our digital campaign late last year and it has achieved incredible success for us. We are now ranked #1 in the Southwest for CoolSculpting and are ranked #18 in the entire nation for CoolSculpting.”

That’s quite an accomplishment, Debbie!

The Benefits

As a maintenance client, Derma Health enjoys not only the hours of content changes each month but also site, platform, and plugin updates, as well as lead testing, site testing, security scans, a full site backup and hosting, and site optimization too. Debbie also receives a report each month of the findings, information regarding Google Search Console and a Google Analytics report that outlines the most visited pages, where traffic came from, and more.

Here’s what Debbie had to say about the maintenance package and the Hammersmith Support team:

“The team at Hammersmith is talented, responsive, helpful and creative. They listen, respond to requests and help create and execute web solutions quickly. They are also flexible in structuring payments and retainers, which was very helpful during the pandemic when so many of us had to close for a period of time. The team is a pleasure to work with, affordable and does excellent quality work. I highly recommend their services.”

Ready to Get Started?

Click over to schedule your complimentary 30-minute consultation. We can talk through any questions you have and discuss which maintenance package is right for you and your business.

We are excited to bring you this client highlight for Root + River! Emily Soccorsy, co-founder of Root + River, is a W Source Scottsdale Arcadia chapter member along with our founder, Heather Locke. It was a fantastic compliment that Root + River reached out to Hammersmith Support when they were ready to rebuild their site to not only change the look and feel, but also to improve the infrastructure of the site.

Root + River

Emily and her co-founder, Justin Foster, created their company out of a deep passion for helping businesses discover and then master their brand. As a brand strategy business, they want their clients to not simply sell a product. In their words, they are “… a brand strategy team. We guide leaders to master intrinsic branding. Intrinsic brands are known by their consistently evocative language, standard-setting experiences and legendary storytelling.” In other words, they aren’t your everyday marketing company! Emily often draws on a board during strategy sessions to help create a visual motion to the work being done – in fact, she created all of the icon graphics on the new site, giving it that personal touch that fits the Root + River brand perfectly.

The Challenge

With the previous Root + River site, there was a lot of information. And rightly so – Root + River’s process and vision is a beautiful story. The look and feel of their site needed to be changed to align with the company’s brand standards. Lastly, the team wanted to update photography as well as color schemes and the overall feel of the site.

The Solution

Hammersmith Support enlisted Jena Gribble of Blush Cactus to create a design that embodied the Root + River brand. The rebuild included streamlining the look and feel of the site by visually breaking it into sections that could be more easily digested. By taking some of the verbiage out of the home page and replacing it with short descriptions and snappy headlines, visitors are now able to get a bird’s eye view of who and what Root + River is before diving in further. Icons, created by Emily, were added in place of and in addition to some descriptions, and the overall colorscape was updated for a look and feel that aligns with the brand’s standards. Lastly, we used new and existing photography but gave each image the same filtered view, which made the site feel cohesive and also gave a visual glimpse into the history of the company.

Now that their site is live, Root + River is continuing as a Hammersmith Support monthly maintenance client. In addition to updates, backups, and lead testing, we will also provide any content updates and development support that the company needs.

Root + River & Hammersmith Support Branding Event

Hammersmith Support is proud to be partnering with Root + River for a branding presentation: “Your Brand Is Not What You Think It Is,” coming up on April 28th at 4pm. Led by Emily Soccorsy, CEO and co-founder of Root + River, the event will focus on what branding is and isn’t and will re-frame brand experience, brand message, and ideal audience. Emily will share insights into how to stand out, and be genuine and original while you do so. She will also dive into a new way to connect with your ideal clients and help you determine how to know if you have a resonant brand message. Emily’s insights make branding less complex and more effective because they are based on brain science, who you really are, and what will most effectively differentiate you in a highly competitive market. Click here to register!

Thinking Your Site Might Be Ready for a Rebuild?

Not every site needs to be completely rebuilt. Often, if the infrastructure of the site is in good shape, visual changes may be all that it needs. Not sure where your site falls on rebuild or refresh? Visit our Calendly page and schedule a complimentary 30-minute consultation and let’s talk.

This Hammersmith Support client highlight is a little different from some of the clients we have featured. The Harris Law Trust was a new site build for an all-female law firm in South Dakota. This combination made for a unique and interesting project where Hammersmith Support and Blush Cactus collaborated to create a website that was not only informative but also truly reflected the personality of the firm.

About Harris Law Trust

Harris Law Trust specializes in estate planning, business succession plans, family law, and elder law in Sioux Falls, South Dakota. The firm is comprised of women; from the attorneys to the paralegals to operations. This local firm provides an important service for many family-run businesses and farms in South Dakota by creating a succession plan that focuses on all aspects of the business, including the tax implications. In addition, the Harris Law Trust supports families going through divorce, adoption, custody agreements and guardianships – each area being both legally and emotionally complex.

The Process

Creating a website for a law firm is no small task. A website like this requires a lot of very detailed information  – in addition to great marketing. And both aspects need to speak to the personality of the business. We were able to accomplish this with a color pallet that was feminine, strong and assertive. We also utilized a great deal of photography, highlighting not only the attorneys, but the staff as well. This comprehensive look at the practice areas, attorneys, and office gives potential clients the full view of who they are hiring when they come to Harris Law Trust.

Site Maintenance

The Harris Law Trust is a current Hammersmith Support client. We provide security scans and malware prevention, site back ups and live staging, content updates and more. Each step ensures that clients can find the Harris Law Trust site easily, navigate it simply, and provide any contact information safely.

The Harris Law Trust

Get in touch or click on over to see our work:

www.harrislawtrust.com

laptop computer and tablet screen all with the Flip Off Game logo on them

No, that’s not a typo! We’re excited to introduce you to one of the most fun projects we’ve worked on: Flip Off Game! When founder, Erik Nelson brought his project to us, we quickly found ourselves in stitches laughing over the video of the game being played. We had a great time building this site and working through content to explain how to play this hilarious competition.

Flip Off! is an exciting and rapidly moving game that combines skill, luck, and teamwork for a race to the finish. Transportable too, Flip Off goes to tailgates, bars, parties – you name it! All you need are some willing participants and a competitive spirit.

How to Play

Flip Off Game combines two favorite drinking games, Flip Cup and Quarters resulting a fast paced, fun hybrid! After defining your team, each player works to flip their disk (looks like a cardboard coaster) onto a red plastic cup. If your disk lands on the “bird” side, pass your cup and disk left. If your disk lands on “tailfeather”, skip the next player. If the other team’s flipper catches up on your right and lands the “bird” before you OR the player two-away from you lands the “tailfeather” side and skips over to you, you are out of the game. The last player remaining wins!

Check out the Flip Off Game video on how to play here. And yes, the game is suitable for all ages, alcohol not required!

Giving Back

One of the parts we love most about the Flip Off Game is that a portion of every sale goes to the American Cancer Society in honor of founder Erik Nelson’s friend, Austin. Austin lost his battle with colon cancers in 2015 and in his fun-loving honor, a donation is made to fight this terrible disease.

Get Your Game On

So, are you ready to get your Flip Off on? Click on over to get your game today!

Want to see more about Hammersmith Support projects? Click on over to our blog page.