website refresh | Hammersmith Support

Do you know that feeling when you need something new? Whether it’s new shoes, a great haircut, or a next-generation computer – you’re just craving something fresh in your routine? Well, that’s how we’ve been feeling about our website. We just needed something new. And so to kick off 2021, we are launching the new and improved Hammersmith Support website! We’re excited to show and tell you about what we’ve done and also to give you some food for thought when it comes to your site.

Design

While maintaining our current branding, we did want to shake up the design of the site. Heather had some new images taken by Karianne Mundstedt and the goal was to capture the very relatable “work from home” style that we’ve all been living in this past year. We also updated the layout and changed icons to improve our product description for potential clients.

Services

We have honed our services over the last year to more accurately serve our clients’ needs. Because of that, we wanted to present more detail on the site around the services we provide. In addition, we added more calls to action, making it easier to get in touch and start the design process. We added more details throughout the site as well that will make it easier for our clients to understand our process.

Click over to see all our changes here!

Food for Thought

If all this talk has you thinking about your website and what improvements or refreshing it may need, we’ve got some ideas for you. Here are a few areas that can be the focus of a site refresh – many of which have far-reaching benefits beyond aesthetics!

New Images: updating images and completing all of the descriptive information like alt text is great for the site’s SEO.
Adding a Blog: another great SEO win, but blogs are also great value adds for clients and potential clients as well.
Content Updates: have your services, “about us” information, and or product offerings changed? Even if they haven’t, it’s worth reviewing the content to see if you can add information, or even delete or edit the content for more concise information.
Start a Podcast: much like a blog, a podcast drives great SEO and is beneficial for clients as well.
Behind the Curtain: Ensuring that your site is up to date, including plugins, will keep your site rolling smoothly.

#10 Website Accessibility

Consumers who are differently-abled account for 15% of the 4.66 billion internet users in the world. Ensuring that your website is accessible to anyone is essential for good business, and good SEO.

#9 Certified Woman-Owned Business

Find out what it takes to be a Certified Woman-Owned Business and the benefits that the certification had for Hammersmith Support.

#8 Blogs and SEO

You know that having a blog is great for SEO, but did you know that the blog structure can contribute to SEO as well?

#7 The Roots of Women in Tech

Did you know that modern-day Wi-Fi was developed by an actress during WWII? Click to read more about how women are at the roots of today’s tech.

#6 Business Blogs

Still on the fence as to why your business needs a blog? We’ve got your answers here.

#5 The Future of Women in Tech

Even in today’s seemingly male-led world of tech, the future for women in the industry is bright.

#4 An Interview with Allison Kierman of Kierman Law

We loved interviewing Allison Kierman of Kierman Law about her best advice for female entrepreneurs and business owners, and we know you will enjoy it too!

#3 An Interview with Founder, Heather Locke

It’s no surprise to us that one of the top posts of 2020 was an interview with Hammersmith Support founder, Heather Locke!

#2 What to Ask When You Have a Website Built

Even though you’ve hired a professional to design your business website, there are still some questions you will want to ask to ensure that your site is built the best way for you and your business. Read 5 questions by clicking here, and we have 5 more available in a download for you too!

Drum roll please! And the number one most read blog post of 2020 is……

#1 Google Ranking Factors

It’s no surprise to us that everyone is curious about how Google ranks websites. We’re here to help take the mystery out of the process by bringing you what you need to know about Google Ranking Factors and how you can work with your site to boost your SEO organically.

Thank You!

We want to say thank you for reading our posts and letting us know what you want to know more about! Got more ideas? Email us at info@hammersmithsupport.com to tell us what you want to read more about in 2021.

“He’s making a list, he’s checking it twice! Gonna find if your site is naughty or nice…“

While it may be a lesser-known holiday song, it is true: Santa does put websites on the Naughty List too! Not sure which side of the list your site will be on? We’ve got a list of offenses that will get your site on the Naughty List for sure. But don’t worry, Hammersmith Support can help get it on the Nice List just in time for the holidays!

Naughty: No SSL Certificate

Nice: Updated Certificate

No matter what you use your website for, lead generation only or for full-scale e-commerce, you really need an updated SSL certificate. SSL stands for Secure Socket Layer and it’s the “s” in “https.” Not having an updated certificate can leave your site vulnerable to hackers and malware. An expired SSL certificate will result in some browsers blocking access to your site and displaying a warning that your site is not secure. Lastly, Google Ranking Factors hate unsecured sites. Bad security leads to bad SEO.

Naughty: No Image SEO

Nice: Alt Text, Captions, Descriptions

Web crawlers utilized by Google Ranking Factors just love image information. And including all of the descriptive information in each image – tedious as it may be – is worth it for the boost in SEO. Crawlers are bots and they can only interpret so much from an image. Giving written descriptions helps them return correct information faster, which is a great boost for your SEO.

Naughty: Not Accessible

Nice: 100% Accessible

With nearly 15% of the 4.9 billion internet users in the world being differently-abled (that’s 735,000,000 for those doing the math), it just makes good sense to have your website accessibility certified. While they may seem like minor things to add to your site, these things can make a huge difference for users. Some accessibility requirements include text that’s able to be converted to audio, large print, or braille, tab navigation, and alt text on images.

Naughty: Stale Content

Nice: Fresh Content

There’s nothing a web crawler hates more than a stale website. Google Ranking Factors look at the content on your site from several angles, but age is a major factor. Keep your content fresh and updated by swapping out or adding images, creating blog content or adding testimonials.

Hammersmith Support Can Help

If you’re worried that your site might be on the naughty list this year, Hammersmith Support is here to help! Visit our site to book a free, 30-minute consultation and we’ll talk through your concerns as well as what options are available too.

‘Tis the season for gift giving! And while you’re making your list, we have some things to add to it for your business website…that’s right, your website needs some presents too this holiday season!

A Blog

We’ve said it before and we’re saying it again; your website needs a blog! Not only does a blog add value for your clients and potential clients, but it also is important for good SEO. There are over 200 Google Ranking Factors and a blog can help with a TON of those. Blog posts bring fresh content for your clients, images for web crawlers to analyze, and links, too.

Plugins

Speaking of SEO, utilizing plugins on your site will help to improve user experience as well as your site’s SEO. Yoast SEO will help you by evaluating your blog posts and then optimizing them for the best SEO possible. Smart Crawler is also great for full-page SEO analysis and Accelerated Mobile Pages (AMP) will ensure that your site loads quickly on mobile devices.

Site Maintenance

There are two ways to give your site the gift of maintenance. First, you can update the site’s plugins, as well as the theme and WordPress versions. Updates should be done consistently to ensure that the site doesn’t crash due to too many changes / catch up updates being made. Not running updates regularly can also leave your site open to security risks, which are patched by WordPress developers.

The second way is to invest in a monthly maintenance package with Hammersmith Support. Each month, we’ll back up your site to ensure no data is lost. Then we’ll run updates, check lead generators, make any changes or updates that you request, and more to keep your site running smoothly and securely.

A New Website

Make this the year that you invest in a new site! If your current site is more than 5 years old, built on a template, or isn’t performing optimally for your business, it may be time for a new, robust site that can meet all of your business needs.

Hammersmith Support is Here to Help

We are always happy to offer a free 30-minute consultation to talk through your site needs and how Hammersmith Support can help you! Visit our Calendly page to book your time.

This week we have some spooktakular stories of websites gone wrong…these chilling stories may seem like urban legends, but we know them to be true. Each of these terrifying things can happen to your site if you’re not careful…so read on – if you dare! Don’t say we didn’t warn you!

THE TALE OF THE LAPSED DOMAIN

This story takes place at the website address: the domain. Elvira bought her domain but didn’t check the email that she used to purchase it all that often. And so she missed the email that let her know it was time to renew her domain, the credit card on file had expired and suddenly…it was GONE! Even worse, someone had snapped up the Elvira domain in the blink of an eye, and she was left in the dark with no domain and no way to get her original URL back.

Don’t be like Elvira! Be sure to stay on top of the emails from your domain provider. If you keep a credit card on file for auto-renewals, make sure that it’s current!

THE UNSECURED SITE

Everyone knows leaving your doors unlocked is dangerous…and the same should be said for your website! Casper thought because he wasn’t collecting any personal information on his site, he didn’t need a Secure Socket Layer. But! The creepy web crawlers combed through Casper’s site and returned a very unfavorable Google Ranking…and then a client tried to link to his page, but it wouldn’t work! Oh no, Casper! He missed out on potential business because he didn’t have an SSL certificate.

Let Casper’s cautionary tale be a lesson to be sure that your SSL certificate is up to date!

THE ALL-BUT-ABANDONED WEBSITE

Freddy Krueger finally got his website up and running! But because he didn’t have a lead magnet or sell products through his site, he never ever touched it again. Until one day when he decided to sell his famous knife-tipped glove through his site. It was then that he had to update his entire site to add e-commerce and *POOF!* The entire site disappeared……

You see, because poor Freddy had never updated his site, it crashed trying to catch up so many updates at one time! And with no backup, Freddy’s gloves never made it to the market.

THE HACKER AND THE UNSUSPECTING WEBSITE

Frank N. Stein thought his website was safe enough – he had an SSL certificate, but he didn’t always update his site. One night, some scary hackers came across Frank’s site and decided to have a little fun. They added malware to the site and suddenly every page was filled with ads for some very “adult” products!

Poor Frank. Don’t leave your website vulnerable – keep your site, as well as your plugins, updated.

THE TERRIBLE HOST SITE

Pennywise the Clown found a free website host. One day a customer told him that he never shopped on his website because it was too slow to load and he hated all of the ads on the page. You see, the trade-off for free hosting was…advertising! And even worse, the host site was down all the time for maintenance, making Pennywise’s site frequently inaccessible.

Don’t let your website go down the storm drain! A good host is worth its weight in gold.

Let Hammersmith Support Help

We hope you enjoyed our spooky website tales! If you’re concerned about any of these topics and would like to talk about how to prevent these issues with regular maintenace and support, we’re here to help. Visit our Calendly link to book your free 30-minute consultation.

This week we’re excited to showcase a Hammersmith Support client, Rancho Feliz, and the amazing work they are doing in our community and across the Mexican border. Rancho Feliz is a nonprofit organization that provides the much-needed services of basic necessities and education for children and families in Agua Prieta, just a four-hour drive from Phoenix. Their philosophy is unique in that their work is thought to change the lives of volunteers at least as much as it does those of the recipients of the services.

Rancho Feliz has been hit hard by the pandemic. The inability to hold in-person fundraisers has lessened the amount of funding available. At the same time, the pandemic has negatively impacted the border towns they serve. Even through adversity, Rancho Feliz is committed to providing for the less fortunate.

Enlightened Self-Interest

Put simply, enlightened self-interest means improving the quality of your own life by serving those not born into the same circumstances. Rancho Feliz’s volunteers travel to Agua Prieta to assist in building and renovating homes for families in need. The process yields a life-changing event in providing reliable and consistent shelter for a family, as well as a life-changing event for the volunteer to fully experience what some live with on a daily basis, simply because they were born into different circumstances.

“We don’t believe in welfare. We believe in the dynamic principle of keeping the integrity of the human spirit foremost – and our maverick approach is unlike any other.“

Education

Rancho Feliz formed an educational alliance with two fully accredited, private bi-lingual schools in Agua Prieta: Colegio Americano Anais for kindergarten, elementary, and junior high and Colegio Benemerito de Las Americas for high school. Rancho Feliz also provides opportunities to sponsor University students. The schools rely on donations and the funds are meticulously monitored in order to maximize their impact.

Reciprocal Giving

We love this infographic that Rancho Feliz uses to visually explain how their programs work.

Want to Help?

Website: https://ranchofeliz.com/

Facebook: https://www.facebook.com/RanchoFelizCharitableFoundation

Contact:
7109 E. 2nd Street, #100
Scottsdale, AZ 85251

(602) 538-9192

Hammersmith Support Can Help Your Business or Nonprofit

We helped develop the current Rancho Feliz website and we still maintain it several years later! Thinking it might be time for a website upgrade for your business or organization? Schedule a free consultation to get your questions answered and let us tell you how we can support you.

This week we’re sharing the website refresh for Home With Help, a personal care, non-medical, in-home help organization for those who need support. Their services range from errands and homemaking, to medication reminders and monitoring eating, to companionship and nanny care. Having a site that is easy to navigate, highlights pertinent information clearly, looks professional, and conveys trustworthiness is a must. Here’s what we worked on for Home With Help:

Original Site

Clarify and Simplify Information

Above is a shot of the original Home With Help home page. As you can see, there is a LOT going on! Our goal was to prioritize all of the information that needed to be on the site, and then organize it so that the result was clear, easy-to-find and understand information. The Home With Help message was underscored for the potential customer, and we increased navigability by creating a menu that scrolls with the user.

In addition, we rebuilt all of the lead forms using a more reliable plugin and updated contact information along with social links.

Rework Color Scheme

The Home With Help team wanted to preserve their existing color palette. To update the site, we decided to add larger blocks of color to visually break up information. The result was a clearer message that was visually pleasing – all while maintaining Home With Help’s established brand recognition through color.

Declutter and Update Images

The original site had carousels of images that were a little distracting. We removed several images and replaced some with softer, stationary images, and others with icons. The icons convey information the same way an image does, but with less distraction.

The Finished Product

Hammersmith Support Can Refresh Your Site, Too

Thinking that your website might need an update? While Hammersmith Support does rebuild and build from scratch, we often are able to simply utilize the existing framework to refresh a site. Click over to our services page to read more about all that Hammersmith Support has to offer, including redesign services and monthly maintenance.

Curious about how the fully finished product looks? Click here to see the new and improved Home With Help site or visit www.homewithhelp.net!

New Year, New Look! Hammersmith Support’s New Website Launch