Happy Holidays! ‘Tis the season for giving gifts! While you’re making your list and checking it twice, be sure to add some gifts for your website. That’s right, your website needs some presents too this holiday season! Below are a few items we suggest you give your website this year.
A Blog
We’ve said it before and we’re saying it again; your website needs a blog! Not only does a blog add value and help educate potential clients, but it also is important for good SEO. There are over 200 Google Ranking Factors and a blog can help with a TON of those. Blog posts bring fresh content for your clients, images for web crawlers to analyze, and links, too.
Plugins
Speaking of SEO, utilizing plugins on your site will help to improve user experience as well as your site’s SEO. Smart Crawler is also great for full-page SEO analysis and Accelerated Mobile Pages (AMP) will ensure that your site loads quickly on mobile devices.
Website Maintenance
There are two ways to give your site the gift of maintenance. Updates should be done consistently to ensure that the site doesn’t crash due to too many changes/catch-up updates being made. Not running updates regularly can also leave your site open to security risks. For more tips to maintain your website, download our “10 Tips for Website Maintenance to Keep Your Site Running Smoothly”
The second way is to invest in a monthly maintenance package with Hammersmith Support. Each month, we’ll back up your site to ensure no data is lost. Then we’ll run updates, perform a security scan to prevent malware, optimize your site for speed, submit to Google Search Console, run a full test site, make any changes or updates that you request, and send a monthly site analytics report.
A New Website
Make this the year that you invest in a new site! If your current site is more than 5 years old, built on a template, or isn’t performing optimally for your business, it may be time for a new, robust site that can meet all of your business needs.
Hammersmith Support is Here to Help
We are always happy to offer a free 30-minute consultation to talk through your site needs and how Hammersmith Support can help you!
