When it comes to building a custom website, one designer does not fit all. Just like any creative job, some professionals are geared towards different industries, styles, specialties, and so on. Finding the right fit may take a little work, but the results of collaborating with the right website designer means your site will not only look beautiful but will also function well for your business and convert visitors into customers.
So, what kind of questions should you ask when looking for a website designer? Here are a few to get you started:
What Types of Businesses Do They Typically Work With?
This is a two-way street. On one hand, you want to know that a designer has experience in your industry…but at the same time, having experience in other areas is important, too. Having a well-rounded portfolio means that designers can adapt and create something unique for their clients based on their individual business.
A reputable company will be able to produce a portfolio of live websites that they have built. Bonus points if they A. still maintain those sites and B. have a referral from the owner.
Can the Designer Implement the Kind of Functionality That Your Business Site Needs?
Finding a great web designer who can create stunningly gorgeous websites is good, but if the site doesn’t have the functionality that you need, then you’re really just spending money on a pretty piece of art. A website that doesn’t convert visitors into customers utilizing smart functions on the site won’t do you any good.
Are They Telling You What You Already Know?
It’s important to remember that you’re not the expert and there should be things you don’t know about what should go into your website. So if a website designer is telling you only things you already know, beware. As professionals, they should be able to explain all parts of the website and why they’re necessary, even the parts you’re not familiar with.
On the flip side, someone not explaining consistently what is important or not important, and why – is a big red flag as well. A good website designer will be able to explain all aspects of the site build in understandable terms.
Does the Design Include “Behind the Curtain” Necessities?
This is similar to the functionality of the site. A great web designer is going to recommend a lot of things that your site visitors won’t see but that are necessary for site functionality. Things like plugins to improve SEO, loading times, and spam blockers. Security certificates, accessibility functions, mobile optimization and so on. Again, the visual design of the website is as important as the functionality behind the scenes.
Have You Scheduled a Free Consultation with Hammersmith Support?
At Hammersmith Support, we offer a free consultations! This is where we can talk through your ideas, needs, and wants for your business website. Click over to our contact page where you can schedule a call directly from our website.