Custom Built v Template Websites

Most website platforms offer exclusively template websites. They are great for the average person who wants a personal or business website but doesn’t want to invest in a custom-built site. We only build custom sites for our clients, and while that comes at an additional investment versus a template site, there are additional benefits of a custom-built site.

Security

Template

Because a template is based on the same code no matter what kind of site is using it, templates are vulnerable to hackers. Once a hacker figures out a way into the template code, they can easily get into any site that used that code.

Custom Built

Because the code for a custom-built site is unique to each site, it is more secure. Unique and custom code is like a door with a padlock on top of the regular lock—it’s far more challenging to get through.

Speed

Template

A template is built for a variety of people to use, which means it likely carries extra features that your site may not need. Unfortunately, those extra things can make the site slow to load. The average site visitor won’t wait more than 3 seconds to see a website, which means that extra time could cost you visitors.

Custom Built

Custom-built sites are developed with only the essential parts for that business. This is important when it comes to the speed of the site. Without the extra bulk of unused code, the site runs and loads inherently faster.

SEO

Template

All of the extra code discussed above is also a contributing factor in SEO. Because the code for a template is built to accommodate many different types of businesses, it’s much more general and not specific to your business.

Custom Built

Because the code for the site is built specifically for that business, the code is customized. This allows for better keyword penetration on the site which is great for SEO.

TN Women Connect Website

Branding

Template

The great part about templates is that there are lots to choose from! Depending on your savviness when it comes to editing a website, it may be challenging to get a template site to look the way you want it to. One of the keys to branding is having a consistent visual presence. A templated site may vary from the businesses’ brand standards.

Custom Built

Much like the other aspects of a custom-built site, even the branding portion is customized. This ensures that your business shows up consistently whether a visitor is looking at your website or your brochure.

Hammersmith Support Can Help

Are you ready to upgrade to a custom-built site? Or have questions about the process? Schedule a complimentary 30-minute consultation and let’s talk through your thoughts and how Hammersmith Support can help you and your business.