We know that we’ve told our readers a hundred times that website maintenance is important to your website. But really, it’s not that important. As long as your site is up and running, it’s fine! Really. Here are a few reasons why website maintenance just isn’t that important.
If your website doesn’t take credit card information, it doesn’t need any security! Customer information like names, address, and email address wouldn’t be a big risk if they were to be stolen. And who would hack your site anyway?
Website maintenance can’t make your site run any faster. So it hardly seems worth the time to update your site regularly. Plus, at some point, you can just run a gigantic update all at once and it will get everything up to speed.
If your services and products don’t change, why change anything on your website? Having a maintenance package that offers you 2 – 4 hours of content updates a month is hardly worth it.
You know us better than that! We would never tell you that website maintenance isn’t important because it really is vital to having your site run safely and smoothly. So, let’s try this again:
Even if your site doesn’t have eCommerce, having a security certificate is vital to your site running safely. Not only is it good business for your customers who can trust that their information is safe with you, but Google Ranking Factors will also rank your site higher because it’s safe for visitors.
Websites that are not up to date often run slowly. Your site is working much longer to keep up with outdated infrastructure and will take longer to load. Most users won’t stick around for a site to load if it takes longer than 3 seconds, so ensuring that your site loads quickly is imperative. In addition, waiting too long to run an update can cause your site to crash. Consistent maintenance prevents that extra-large update and the risk of it overloading.
Not only is updating website content regularly great for customers, it also improves your SEO. Web crawlers love analyzing new content, and customers enjoy the value of long-form content like blogs, which educate them about your company and products too.
Let Hammersmith Support Help
Our monthly maintenance packages come in two forms to fit your needs. Visit our Calendly page to schedule a free 30-minute consultation and we can talk through your site needs and how we can help.