WooCommerce or Shopify: Which Is Right for Your Business?

Over the last few months, we’ve shared comparisons across several different platforms including WordPress and Squarespace, and WordPress and Wix. We wanted to compare and contrast each platform to give readers a clear sense of which platform could be right for their business.

Today, we are comparing something new: e-commerce options. More specifically, the e-commerce plugin WooCommerce and the platform Shopify. These are the two most popular ways to build an online store, but it’s not exactly an apples-to-apples comparison. Here’s why:


Shopify is a website platform, just like Wix or Squarespace. Each templated site includes a store and the ability to process payments. And just like other platforms, your purchase includes a security certificate, domain, and more.

WooCommerce is a plugin available only on the WordPress platform. A WordPress site is required to use the plugin, and once installed, it is customizable with varying levels of fees depending on add-ons needed.



  • 24/7 support
  • Easy to use with a drag and drop feature
  • Scalability – the site grows with your business
  • Platform updates, security, and other technical aspects handled by platform


  • Hosted platform – the code lives on the Shopify server and you can’t move it to another host
  • Difficult to customize look and feel
  • Tricky dropshipping options
  • Higher annual cost
  • Scalability is limited to select plans

Bottom line:

Shopify is a great choice for businesses looking for a fast start up and ease of use. However, upgrade options are limited to select plans.



  • Scalability – the site grows with your business
  • Open source – fully customizable
  • Dropshipping plugins available
  • Multiple payment processors, including PayPal and Square, available and supported
  • Works with email platforms like Constant Contact and Mailchimp


  • Can be challenging to customize for the less tech saavy
  • No drag and drop feature
  • Self-hosted site means user is responsible for updates, security certificates, and site backups

Bottom line:

WooCommerce is a great choice for businesses that want full, customizable control over their online store and website. It is also cost-effective with great options for dropshipping. The downside is that the user will need to fully maintain the site and customization can be technically challenging.

Hammersmith Support Can Help

Still not sure which might be right for your e-commerce business? Or need to take “implementing an online store” off your to-do list? We can help! Schedule your complimentary 30-minute consultation today and let’s talk through your site needs.