As a website owner, choosing the right platform for your site is crucial for its success. When it comes to building and maintaining your business website, there are lots of options out there! Two popular options for building a website are WordPress and Wix. We’ve got the breakdown on some of the differences between the two platforms and who they might work best for.
- Portable content – If you change hosting providers, you can move your site and its contents easily.
- Open-source – Want to customize? The resources are there and getting more user-friendly with every release!
- Built-in SEO – As Google changes its requirements, the built-in SEO settings in WordPress are adapted and updated by developers and users. If you’re looking to delve into your SEO and customize it, WordPress has better SEO potential due to its optimized HTML markup and the availability of various SEO plugins that help users create effective SEO strategies.
- Scalable – Are you running a small business or a large, international company? WordPress works on any scale and grows as your company grows.
- Custom Designs – WordPress offers more customization options for experienced web designers and developers WordPress users can access and modify the site’s code, add custom plugins and themes, and create complex customizations – the design and `customization options are endless.
- E-commerce – WordPress makes it easy to integrate and set up a store using WooCommerce, Shopify or other platforms.
- Speed – WordPress sites, especially when maintained regularly, load faster, which improves Google Search rankings and user experience.
- Support – WordPress does not provide direct customer support, instead users seek technical help from the vast community of WordPress developers, or by hiring an expert.
- Somewhat more expensive than other platforms – The framework is free, but you may need to purchase licenses for themes or plugins or pay for development if you’d like more customization.
- Requires users to be more tech-savvy – WordPress is easier to use if you’re more technical know-how.
- Updates must be performed by the user – Regular maintenance is a must!
WordPress should be your platform of choice if you need power and flexibility, and are comfortable with technology. A WordPress site is robust and has lots of options. More importantly, it grows and moves as your business grows. You own your site and are not limited by a proprietary platform.
- Inexpensive to start – Wix charges a minimal monthly fee for access to its platform and resources.
- Easy to manipulate and change – Wix offers drag-and-drop functionality, fewer customization options, but builds modern sites quickly and easily.
- All-in-one – A standard site comes with hosting, SSL, domain or CDN – they’re all included in the basic package.
- SEO – If you’re looking for basic SEO that you don’t need to tinker with, Wix has what you need.
- Maintenance – Site updates are done automatically by Wix.
- Support – Wix offers dedicated customer support
- Limited features – Templates are not customizable, so you are limited by the resources available.
- Speed – Wix sites load more slowly than do WordPress sites and allow for less optimization.
- Not scalable – If your business grows exponentially and you’d like to add functionality and customization to match your expanded needs, you may find Wix to be too limited. Wix has limited features, no access to the code, and issues with scaling up for large websites.
- Proprietary – Your data is not easily portable. If you decide to move to another host, you’ll have export your content in XML format and build your new site from scratch.
- E-commerce – Wix’s options for building an online store are much more limited in terms of customization and integration with the most robust and commonly used platforms.
If you have a small budget, are not very tech savvy, and don’t need a very robust site, Wix is a great place to start! Another way to think of the differences between the two is that a Wix site could sell a few items, while a WordPress site could launch an entire online store.
Hammersmith Support’s Preferred Platform
You guessed it, WordPress! The platform is scalable, customizable, portable, and if you’re looking to delve into your SEO, the bells and whistles just can’t be beaten. We also appreciate the large support community that WordPress has fostered and the open code format that allows us to build completely custom sites for our clients. Unsure of what you need for your site? We’re here to help! Book a complimentary 30-minute consultation and let’s talk about what Hammersmith Support can do for you and your site.