Weathering the Storm: 5 Ways to Maximize Downtime for Your Business

For so many businesses, it may be a slow or very slow time. But slow time doesn’t have to be wasted time. Utilizing newly open hours of your day by doing some work on your business website will ensure that it is in tip-top shape as things begin to rebound. Hammersmith Support has brought you many blog posts over the last year and we’ve gathered several that have great information about why and also how to get your website updated.

Enroll in Google Search Console and Google Analytics

Are you using either of these FREE tools from Google yet? If not, now is the perfect time to get rolling. Google Search Console will help you pinpoint any issues on your site and keep you updated should something go down. Google Analytics is great way to see where traffic to your site is coming from and more.

Look at SEO

If you’ve been neglecting your site’s search engine optimization, we’ve got a few ideas about how to fix that. First, read about what SEO is. Next, check out these organic (read: free) ways to boost your SEO.

Start Your Business Blog

You really do need that business blog! Not only is this a great way to reach out to customers and potential customers, blogs also feed your micro content (i.e. social media) and boost your SEO. Learn how to get started here.

Freshen Up Your Site

A stale site is not only bad for SEO, but it’s bad from a customer perspective too. If a potential client sees that your site never gets touched, it can be a huge red flag. There are some easy ways to update your site with new images, refreshed image information, a blog, new reviews from clients, updates to your “about” page, etc.

Get Some Support

Are there areas of your site that need a professional touch? Or is your site in need of a full overhaul or rebuild? Drop us a note, let us know what you’re thinking about and we’ll help make it a reality.

We’re here to help. Click here to schedule a free 30-minute consultation.