It’s hard to believe, but the holidays are right around the corner! And with the holidays comes Giving Tuesday – this year it will be on November 30th. Started in 2012, the Tuesday after Thanksgiving kicks off five days of giving back to our communities. The movement has evolved to be a promotion for donating to local nonprofits, in addition to volunteering. There are several organizations that compile a list of nonprofits for donors to discover, or nonprofits can accept donations through their own sites. With that said, is your site ready for:
- An increase in traffic?
- Smooth, secure transactions?
- Explaining your mission to appeal to donors?
Here are four areas of your website that can be checked prior to any large influx of traffic to ensure that your site is running smoothly and you are able to complete all transactions too.
With more traffic comes increased loading times. On average, a user will not wait longer than 3 seconds for a page to load. Don’t let potential donors bounce off your site! Prepare for increased traffic by updating your host, adding a Content Delivery Network to your site, and making sure that your site is up to date. This should include plugins and platform updates to ensure that your site is loading quickly enough to keep donors on the page.
Unfortunately, organizations that are out doing good in the world have to worry about the security of their site – hackers don’t discriminate. Keep your site safe from being corrupted and your donors’ information safe from being stolen! Be sure that your security certificate is up to date – if you’re unsure, check your URL. If there is no “s” in “https” or you have a broken padlock in the address bar, then your site isn’t secure. Check with your hosting company to get an SSL certificate added. Next, be sure that your platform and plugins are up to date. Plugins, themes, and the version of WordPress on which your site runs all require regular updates in order to be secure.
*Added bonus – a secure site is great for boosting your SEO!
It may seem silly, but one of the easiest ways to know if your forms work or how your site looks on a mobile device is to test it out! Go to your website as if you were a visitor. Do you see all of the essential aspects? Fill out the form(s) on your site – do the notifications go to the correct email address or are they ending up in your spam folder? Is the correct confirmation message popping up after submitting? Even go as far as making a test donation to perform an end-to-end test of the donation form, ensuring that the donation processes completely.
Before Giving Tuesday is the best time to take a close look at your content. Have you had any staffing changes that need to be updated? Is your mission and purpose clear to potential donors? Do you have any updated images that can be added? Do all of your images have complete information? These are just all examples of places to start really examining how the content on your site looks. And it might be the perfect time to start that blog! Blogs are a great way to share long-form content, images or videos, and updates about what is coming up for your organization.
Hammersmith Support Can Help
If all of this sounds overwhelming, don’t worry, we can help! Many of these tasks can be fulfilled by one of our website maintenance packages. Set up a complimentary 30-minute meeting and let’s talk about your business website needs and how Hammersmith Support can help make this Giving Tuesday one of the best yet for your nonprofit!