It might sound surprising, but we hear this question quite often! Many business owners are conflicted about whether or not it’s worth the investment to have a website for their business because:
- They don’t sell products online
- They utilize social media for communication or even product sales
- Most of their business comes from word of mouth
But the reality is, a website is beneficial for every business for several reasons. Here’s why:
First Impression
Let’s be honest, first impressions really do matter, especially in business. A company with an outdated website, or no site at all, can leave potential customers with a bad impression. If a site is outdated, challenging to navigate, or nonexistent, potential customers may be wondering if your company is operated in the same manner. The same goes for credibility—an unattractive or poorly functioning site may give the impression that your business is disorganized or even dishonest.
Insight into the Business
Yes, social media is great, but it’s designed for short and small bursts of information. That can make it challenging to really showcase a business and the people behind it. Utilizing a blog and well-designed site content, a website gives customers a better, more full-scale insight into the business.
Potential Lead Generator
While a website might not currently be a source of business, it doesn’t mean that it can’t or won’t be one! Business websites are fantastic for lead generation. This can be accomplished with a simple form for visitors who want more information or using a lead magnet, such as a free download of information or another freebie in exchange for an email address. Those contacts can then be used to distribute newsletters, discount codes, and more. Being able to speak directly to interested individuals is invaluable!
The Benefits of SEO
In addition to being a source for lead generation, a website is just another way for potential customers to find you. The benefit of SEO is that potential customers can come across your business using search terms rather than a direct search for your company. Some company sites can benefit from local schema, which can increase the chances of potential customers finding your business based on geography.
Let’s Talk
If you have questions, we can help! Not only does Hammersmith Support offer website building services, we also offer site refreshes as well as two different maintenance packages. Set up a complimentary 30-minute meeting, and let’s talk about your business and how we can help you.
