As Google Ranking Factors continue to evolve, the fact that your website content needs to be fresh for great SEO remains the same. Of course, a blog is a fantastic way to update a larger magnitude of content at one time. We want to highlight a few alternative ways to keep your content new, updated, and churning out great SEO.
Write Better Content
Quality content is the key to improving your search engine ranking. Ensure your content is engaging, informative, and easy to read. Use relevant keywords and use proper descriptions and meta tags to optimize your content for search engines.
Add a Blog
Businesses that regularly blog get 97% more inbound links to their website than those that don’t blog. A blog allows businesses to share their expertise, build brand awareness, and connect with their visitors.
Images
Adding new and relevant images to your site is great not only for your site visitors but for web crawlers as well. Display your social media on your site through a widget or plugin. The key to images is to make sure your images are optimized using good “behind-the-scenes” information, including alt text, titles, and descriptions. Be sure to have smart and usable captions under images as well. Not only do new images make end users happy, but web crawlers will have new information to analyze and rank.
Use Video Content
By adding video content to your website, you can keep your content fresh and provide a more engaging experience for your visitors. Videos can be used to showcase your products or services, provide tutorials, or simply be entertaining.
Testimonials
We often think of testimonials as being important for our marketing to potential customers. While this is true, adding new and/or updated testimonials to your website is—say it with us—fresh content! If you’re utilizing a third-party review site like Yelp or Google Reviews, consider putting some of the reviews on your website as well. If you aren’t using a third party, reach out to your business partners/customers and ask for reviews. Ask questions like:
- “What do you enjoy most about doing business with our company?”
- “How has our product worked for you?”
- “How has working with us benefited your business?”
The more personal the relationship with the people you’re contacting, the more in-depth the questions can be. For a blanket email to customers, keep it high level. Be sure to ask permission to post responses—and link to their business or website. This is important for validating the testimonials with customers as well as good SEO.
Add Internal Links
Internal linking is an effective way to make your content more discoverable by both users and search engines. It enables users to navigate through your website quickly and allows search engines to understand your content better.
Add a Knowledge Base Section
Creating a self-serve knowledge base section on your website provides valuable information to your visitors. This can include how-to guides, frequently asked questions, and other resources that site visitors can access on their own and will help educate them on your company, products, and services.
How Hammersmith Support Can Help
Hammersmith Support’s comprehensive monthly maintenance can keep your website up to date. Schedule a complimentary consultation to discuss how we can help.