You likely already know that a Hammersmith Support maintenance package is important for keeping your business website secure, loading quickly, up to date, and backed up too. But did you know that each of our two maintenance packages – Essentials or Premium – also includes content updates? We’re excited to tell you more about what you can do with the 2-4 hours of content updates each month to improve your site.
Hammersmith Support maintenance packages include:
- Site backups and live staging copy maintained
- Security scans and malware prevention
- Site optimization
- Full site test each month
- Submission to Google Search Console
- Premium hosting on a WP Engine dedicated server (premium package)
- 2-4 hours of content updates each month
Now that you know all the awesomeness that is packed into our maintenance packages, here are some exciting things that the 2-4 hours of content updates can be used for:
Add a Lead Magnet
Build your email list by adding either a free lead magnet download with email sign up, or creating a simple email pop up to capture more prospective information.
Add or change out images on your site as well as update alt text on all images to organically boost SEO.
Stale content is bad for SEO and will affect how your site stacks up to Google Ranking Factors. Use the content time to update your About Us page and or refine product or service information. Add a blog page and finally kick off that business blog to keep your site content fresh.
Add and utilize plugins – these bites of software provide custom functionality for your site without manually adjusting the site’s code. There are many versions – some of the most popular are SEO improvement, form builders, custom fields, and added security too.
Add Social Follow Buttons
Add or update your social media buttons, or add a feed to your page so that posts from Instagram or Twitter will populate on your website automatically when they are posted to your account.
Industry Specific Updates
Every business is different and has different needs. Content hours can be used to add or improve features specific to your business. For example, real estate agents can add an IDX feed so that current listings automatically populate on the website.
Does This Sound Like Something Your Site Needs?
Hammersmith Support is here to help! Set up a complimentary 30-minute meeting and let’s talk about your business website needs.