Valentine’s Day isn’t just for your sweetheart! Your website needs some love too this holiday and we’ve got just what the love doctor ordered:

Freshen Up Your Content

Have you looked at your website’s copyright date lately? Is it recent or old (very very old)? If it’s been a while since you updated or added to the content on your site, the time to do it is now. Not only is fresh content vital for your SEO (hello Google Ranking Factors) but customers and potential clients notice it, too. Would you want to do business with a company that never updates their information?

Updates

When was the last time your website was updated? Have you been ignoring your platform’s notifications that an update is available? Stop! Get that update running asap. Updates can be extensive or simple, it all depends on what it’s trying to fix. Oftentimes an update is patching a security hole. Even if your site isn’t taking credit card information, protecting your leads’ information is just as vital. After your update is complete, be sure to check that your lead / sign up forms are working, just to make sure you don’t miss out on any information.

Be Mobile Optimized

Do you visit your website from your laptop or your mobile device? If you’re constantly working from your computer, pull up your site on your mobile device instead. Does it show up correctly? Are all the buttons visible / available? With just over half of Internet users out there doing so from their mobile device, you might be leaving money on the table – or more like customers in the cold – if your site isn’t mobile optimized.

Check for SEO

Are you utilizing all of the available ways to organically boost your SEO? If not, now is the perfect time to start. In addition to fresh content, update or add images to your site. Make sure that all of the “behind the curtain” information is completed like alt text, caption, description and title. Add an SEO plugin like Yoast SEO to ensure that the meta data and keywords on your posts are as good as they can be.

Need a Little Help?

If this list feels a little overwhelming, reach out to Hammersmith Support. Our monthly maintenance packages can help with all of the above and more! Which means we take care of your website, and you get to do what you do best, run your business.

According to CNBC, nearly 51% of 3.9 billion Internet users worldwide access websites exclusively from their smart phones. That number is expected to increase to 71% by 2025. Those are some incredible stats! These numbers are based on search engine information alone and don’t account for users who may come to your site via social media. Knowing this information, is your website optimized for mobile viewing?

Google Ranking: Mobile First Infrastructure

In 2016, Google added Mobile First Infrastructure to their 200+ ranking system for SEO. This means that websites that are built with the mobile version of their site first are given a higher ranking. Sites that have any mobile infrastructure are given a higher ranking, but those for smart phone first are the highest.

Types of Business / Clients

Some businesses may be saying “our customers don’t use their smart phones to buy” and for some, that’s true. B2B business is more than likely not being handled on mobile devices. However, B2C business has a much higher probability of being accessed on a smart phone. Not sure how your customers are accessing your site? Enroll your website in Google Analytics and use the Audience report to see how your customers are accessing and engaging with your site.

Testing End User Experience

Lastly, if your site is optimized for mobile view, be sure to test it! Ensuring that every part of your site, from the layout to the overall look, is accessible through the mobile version is critical. In addition, the functionality of a mobile site needs to be quick to load and easy to use – in fact, the majority of smart phone users expect the mobile version of a site to load faster than on a desktop computer, and they will turn to a competitor’s site if unsatisfied with loading times or functionality.

The next level of service after a website build should be support. Why? Picture this; you build your dream home with all the beautiful details you’ve always dreamed of: paint colors, finishes, stunning kitchen – the works. You live in the house and love it, but you never change a light bulb. Patch a hole in the wall. Water the plants. Put up security lights. Within a few months, the house is a mess – the lights don’t come on, the plants are dead and someone broke in the back door. Suddenly your dream home is a disaster.

Just like caring for your home keeps it in a beautiful state, so does consistent support for your website. Scheduled checks and scans ensure that your site runs smoothly and securely. At Hammersmith Support, our monthly site maintenance support process encompasses:

  • WordPress core and plugin updates that include the oh-so-important security patches
  • Adding client-generated fresh content
  • Lead testing
  • Analytics review through recording traffic

While each of these is important on its own, the components work together to create a system:

–> Fresh content through blogs and/or updated product information creates new information for search engines to evaluate, which means better SEO

–> That content brings potential leads that are given the opportunity to sign up for a newsletter or submit their email for a free download

–> Analytics and lead testing shows us which option got more of a response, the newsletter or the free download, and changes are made accordingly

–> Lastly, all of these processes are done safely because the site has up-to-date security

The end result is a process that allows the business to more efficiently target customers and achieve higher conversion rates. More customers with less work? That’s a winning combination.

First, welcome!

We are excited to introduce the reimagined Hammersmith blog. Here, we’ll be diving into the specifics of our business, as well as bringing you our take on industry changes and trends. We’ll also share our mission of supporting our clients’ businesses through their online presence and our community through pro bono work, which is something so important to us.

Now, on to maintenance…

When it comes to small businesses creating their websites, rarely is site maintenance part of that thought process. And why would it be? Getting a site up and running is a huge undertaking and checking it off your ever-growing to do list is a major accomplishment.

But what happens when there is a platform update? A security issue? What if you forget to renew your domain name and the site goes down? Even worse – what if it’s your busy season and you’re left trying to juggle a solution AND run your business?

That’s where website maintenance is essential. It allows you to be confident that your online presence is in good hands and focus on what you do best: running your business. Hammersmith Support provides behind-the-scenes, comprehensive website maintenance that keeps your website running smoothly by performing regular site backups, security and malware protection scans, and site optimization. To help keep your site’s content current and relevant, we submit your site map to the Google Search Console and post content updates as you request them. Our maintenance packages keep your site in good shape. And if something unexpected does happen to your website, instead of panicking, you simply call in the experts who know you and your site, have a real-time back up ready, and are adept problem solvers.

You may use maintenance hours to keep your site’s content fresh and up-to-date. With Hammersmith Support, when you need changes made, you simply send an email to the team. No fussing with remembering how to do it yourself, or worse, making a mistake in the process. Hammersmith Support offers simplicity and peace of mind for your business’s online presence.

If you’re maintaining your own business site, what are your concerns? Functionality, security, SEO…all of the above?