Your new business website has launched – hooray! It’s an exciting time as your clients and potential clients get to see your business’ new digital look and feel. But beware! There are some mistakes that are easy to make and that can cause a lot of issues. Be sure to avoid these three mistakes after your website launches!
Not Promoting
Did you know that on average, it takes consumers being shown the same ad seven times before they even begin to think about it? That means not only do you need to tell your customers, potential customers, and the general public about your site launch, you need to do it more than once. So as not to beat people over the head, consider several different channels like your newsletter, a press release, and social media (personal and business) too. Be sure to keep your message consistent but interesting by highlighting different areas of your new site.
Keeping Stale Content
Not only are customers bored with old content, so are search engines. Engage new and existing customers with updated content and organically boost SEO too. This includes new, high resolution images, complete with alt text, captions, and titles. A site launch is the perfect time to kick off a business blog as well. Blogs are great for business and fantastic for SEO, as a blog post hits several Google Ranking Factors that can help your site gain a more favorable return ranking.
Skipping Maintenance
You wouldn’t skip your first oil change in a new car, so don’t skip maintenance on your new (or existing!) website either. Just like there is a need to tell customers about your new site, you need to let search engines know too. Setting up and testing your Google Analytics as well as submitting your sitemap to Google Search Console will help you track where your site traffic is coming from and find out if a search engine is having problems analyzing parts of your site.
Sound Like a Lot of Work?
Good news! We can help. Hammersmith Support has you covered. Our monthly Maintenance packages include:
- Site backups and live staging copy maintained
- Security scans and malware prevention
- Site optimization
- Full site test each month
- Sitemap submission to Google Search Console
- Premium hosting on a WP Engine dedicated server (premium package) for improved loading times
- 2-4 hours of content updates each month
Ready to Get Started?
Hammersmith Support is here to help! Click over to our Calendly page to set up a complimentary 30-minute meeting and let’s talk about your business website needs. We can assist with redesigns, full site rebuilds, and cover your monthly maintenance needs!