How Website Maintenance Service Benefits Your Business

Once your website is up and running, you don’t have to do much with it, right? The reality is that website maintenance is a vital part of your business. Not only does regular maintenance help keep your site healthy and secure, but it also can benefit your business by expanding and updating your site. Here’s how it works:

A Hammersmith Support maintenance package includes:

  • Full site test each month
  • Site backups and live staging copy maintained
  • Security scans and malware prevention
  • Site optimization
  • Submission to Google Search Console
  • Premium hosting on a WP Engine dedicated server (premium package)
  • 2–4 hours of content updates each month

Sounds good, right? Here’s where it gets even better: those content hours can be utilized to make your website even better for your business. Here’s how:

Landing Pages

If you use digital advertising, having multiple landing pages is beneficial for tracking the effectiveness of digital ads. In addition, landing pages provide clarity for potential clients that are engaging with those advertisements as well.

Seasonal Products

If you have seasonal products—or even just regular product updates—content hours can be used to keep that inventory up to date. And taking that updating time off your schedule is a big win too.

Ad Tracking

Speaking of those landing pages, keeping track of your digital ads and coupons can be tedious. This means using your monthly content hours to track the effectiveness of those ads saves you time and gives a clear view of which ads are most effective.

Memberships

Keeping up with new memberships on your website can be tedious. Content hours can be used to manage new and existing memberships. The result is a more manageable process for your business and better value for your client.

It’s Easy to Use

Monthly Site Update Report

Hammersmith Support maintenance clients receive a comprehensive report each month. The report details the overall health of the site, what areas were updated, and what areas are in need of attention. There is also a breakdown of the site’s Google Analytics. This information can help pinpoint areas with high bounce rates, top pages, the location of users, and more!

While these reports are sent directly to your inbox, they are also housed in our client portal. This easy and convenient site allows clients to connect directly with our developers to ask questions, request changes or updates, and store analytical information.

Ready to Get Started?

Our top goals are to meet our client’s needs, crush deadlines, and provide them with web services that allow them to focus on what they’re best at; their business. Our team works with companies big and small, and provides them with resources typically only available at larger web agencies, except we provide them with a much more personal and accessible touch.

We would love to answer your questions about your business website and talk through any challenges and possible solutions too. Schedule your complimentary 30-minute consultation, and let’s talk through your questions.