2023 Website Trends; How Does Your Site Stack Up?

2023 Website Trends; How Does Your Site Stack Up?

A new year brings new trends, this is true for websites as well. Think back to what some of the first websites you visited looked like compared to what you interface with today – quite the change, huh? The internet is constantly evolving, and web design is no exception. Each year brings new and interesting changes in website design – both visual and behind the scenes – continuing to capture our attention. As we look ahead to 2023, here are some of the top website trends to look out for. 

Motion UI

Motion UI is a library of animations and transitions that can be used to bring life to a website. Think of a Live image from an iPhone where it cycles the same few seconds of movement over and over. The result is subtle and draws the user’s attention to certain elements on the page, but is not distracting to the user. It can also be used to create more complex animations that help to tell a story. Motion UI is a great way to add a bit of flair to a website, and it’s becoming increasingly popular in web design. 

Video Backgrounds

Video backgrounds are a great way to make a website stand out. A video background can be used to create a unique visual experience that draws the user in. Video backgrounds are also a great way to communicate a message quickly and effectively. 

Voice Search Optimization

Voice search is becoming increasingly popular. Voice search optimization involves optimizing a website’s content and structure to make it more likely to appear in voice search results. This includes optimizing page titles, meta descriptions, and content for keywords that are likely to be used in voice searches. 


A website could be the most beautiful, innovative, and interesting, but if it can’t be accessed by all then the site has failed. We’ll see a big uptick in not only accessible websites but also in products to ensure accessibility, like the one you see in the circle on the bottom right side of our website. These products will not only make it easy for differently abled visitors to navigate the site more easily but they will also help to protect the company by avoiding discrimination.

Responsive Design

Responsive design has been around for a few years now, but it’s still one of the most important trends in web design. Responsive design is the practice of creating a website that automatically adjusts to fit the device it’s being viewed on. This means that a website looks great on a laptop, tablet, or smartphone, regardless of the size of the screen. Responsive design is essential for creating a great user experience, as it ensures that users can access your website from any device.

The Gold Standard

The good news is that some things never change! The gold standards of great site structure that enhance the user experience will still be essential in 2023. This includes:

Let’s Get Started

It’s a new year, let’s talk about your new website. Our comprehensive website design services, as well as our ongoing maintenance packages, will make managing your website a dream for you and your team. Download your copy of our “Top Questions to Ask When Hiring a Web Designer” and schedule your complimentary 30-minute consultation to get started.  

These are just a few of the top website trends to look out for in 2023. As the internet continues to evolve, new trends will emerge that will shape the way websites are designed and developed. It’s important to stay up-to-date on the latest trends in order to create a website that stands out from the competition.