Top O’ the mornin’ to ya on this lucky St. Patrick’s Day! And since we’re talking about luck, we need to discuss how to keep your website from being unlucky—because it’s not always rainbows and pots of gold in the digital world. Here are a few tall tales of what could happen if any leprechauns or banshees come for your website.
SEO Shenanigans
Search engine optimization comes in a few forms and it needs to be worked on often! But don’t worry, you can utilize Google Ranking Factors to help guide building your SEO organically. The factors include everything from image information to code for viewing the site on a mobile device. Others include:
- Up-to-date security
- Link quality and quantity
- Page speed
- Accessibility
- Content including:
- Age
- Magnitude of updates
- Quality (grammar, spelling, punctuation)
Pinched Forms
Contact forms can and do break on websites. Everything from a simple contact form to more complex e-commerce can get pinched for seemingly no reason. That can mean missed leads and even worse, missed sales. Thankfully the solution is simple: keeping your website up to date as well as testing these forms frequently can keep your site and your leads safe.
Domain Dominated by Leprechauns
Don’t let a lapsed domain spell disaster for your site! Your website domain is the actual name of your site, and depending what it is, it could be in high demand. This means having it lapse could allow someone else to snap it up. Then it could be gone for good or could cost a pot of gold to get back. Keep your domain safe by ensuring that the email on file where you purchased your domain is up to date so that you don’t miss a payment or notification.
Web Accessibility
You’d never want to leave a potential client out in the cold! Ensuring that your site is accessible by anyone is key to not only capturing leads and customers but also in avoiding potential liability. By adhering to the Web Content Accessibility Guidelines that are approved by the Americans with Disabilities Act, not only is your site accessible to all audiences but also safe from legal woes.
Hammersmith Support Is Your Lucky Charm
You don’t have to kiss the Blarney Stone for luck—you have Hammersmith Support! Our team provides a personal touch to everything that we do and for companies of all sizes. Schedule your complimentary 30-minute consultation, and let’s talk through your questions and how we can rekindle the love with your website.
