It’s wild to think we’re already wrapping up 2023 – this year flew by! We enjoy taking a look back at what our readers enjoyed and found the most valuable from our blog and bring the top 10 to you. This year, we see that our latest tools and services were of great interest – learning how to improve your site’s SEO and accessibility are easy and important too.
#10. Google Ranking Factors; What You Need to Know
We’ve shared a lot about SEO on the Hammersmith Support blog: what it is, how to boost SEO organically, and how to use images for good SEO. Now we’re bringing you a few of the actual factors that Google uses to rank a site. There are over 200 individual factors that Google uses to evaluate a website. Some are things we can all do for our websites, and we’ll detail those below. Others are best left to the website professionals! Here are 10(ish) of the Google Ranking Factors to consider for your business website. Read the full post here.
#9. Easy Ways to Update Your Website Content for Better SEO
As Google Ranking Factors continue to evolve, the fact that your website content needs to be fresh for great SEO remains the same. Of course, a blog is a fantastic way to update a larger magnitude of content at one time. We want to highlight a few alternative ways to keep your content new, updated, and churning out great SEO. Read the full post here.
#8. Website Best Practices: Security
Even if you don’t collect sensitive information or sell products from your website, the security of the website is still vital. Here are the ways you can utilize this best practice to keep your website secure. Read the full post here.
#7. How Will People Find Your Website?
Hooray! Your new website is live and ready to convert visitors into customers. But how are those potential clients going to find your website? It’s a question for not only new websites but existing and established sites as well. We have good news! Not only do we have the answers on how to make your website discoverable, but we can help make it happen. Read the full post here.
#6. 10 Stats That Will Convince You to Start a Blog
Blogging has become more and more popular, providing businesses with a platform to share their ideas and expertise online. There are numerous benefits to blogging, including creating brand awareness, boosting your SEO and increasing customer engagement. However, it can be difficult to fully understand the impact that blogging can have on your business without taking a look at the statistics behind it. Read the 10 eye-opening statistics here.
#5. Keywords: What They Are, Why You Need Them, and How to Find Them
Put simply, keywords are the words that define your website for search engines, i.e., the words consumers would use to search for a business like yours, which is why it’s crucial for the right words to be chosen. Keywords can also include a combination of words known as a long-tail keyword or keyphrase. Read the full post here.
#4. What To Consider When Hiring a Website Management Company
Most business owners wouldn’t think twice about hiring an accountant to help with finances, payroll, etc. So why do some owners think that outsourcing their website maintenance isn’t necessary? Of course, many owners can DIY their websites, but many are under the impression that once they have a website, they don’t have to touch it again – and this couldn’t be further from the truth. Even if your site doesn’t showcase changing inventory or collect sensitive information, it still needs to be maintained regularly. Outsourcing gives you more time to focus on your business and ensures that it gets the attention it needs. Here are some things to consider when hiring a website management company.
#3. Website Accessibility: Our Accessibility Tool Empowers ALL Users
Websites are an important tool for businesses to communicate their message and showcase their products or services online. However, they can also present challenges for people with disabilities. Many websites are not accessible to those with visual, auditory, or motor impairments, which can prevent them from accessing information and services online. It is essential to consider the needs of all individuals, including those who may navigate the internet differently, when building a website. By understanding the importance of creating accessible websites, businesses can ensure equal access to information and services for everyone. Read the full post here.
#2. New Year, New Services! New Accessibility Tool
Hammersmith Support clients have long enjoyed having their websites accessible to all users due to our implementation of accessibility-certified design. We are now offering website accessibility and remediation services through a tool added to your website that displays at the bottom of each page. This tool allows users to make visual and customizable changes right on their screen! Read more about this tool here.
Wow! For the Second Year in a Row, Our Number 1 Blog Post is….
#1. Absolutely Everything You Need to Know About SEO
Websites are our business, which means search engine optimization (SEO) is always on our minds. Search engine optimization plays a vital role in the success of any business. SEO is never done, it’s constantly changing and evolving, which means your website needs to do the same to stay ahead of the game. With billions of websites available on the internet, it’s crucial to ensure your website stands out from the competition. Below we have everything you need to know about SEO, whether you are building a new website, looking to redesign your existing website without losing your SEO, or enhancing the SEO on your current website. Read more here.