Hooray! Your new website is live and ready to convert visitors into customers. But how are those potential clients going to find your website? It’s a question for not only new websites but existing and established sites as well. We have good news! Not only do we have the answers on how to make your website discoverable, but we can help make it happen.
Search Engine Optimization
Search engine optimization is one of the largest components to driving traffic to your site. Ensuring that your site has as many of the contributing and quality components as possible is key to great SEO. Those areas include:
- Alt text, captions, and image descriptions
- Content updates
If you’re wondering how search engines prioritize the aspects of your site, look no further than Google Ranking Factors. Understanding this hierarchy of standards can be used as a blueprint to ensure that all the SEO bases are covered.
Google Search Console
Google Search Console is a free service offered by Google to help you submit updates, monitor, track, and troubleshoot your website on Google searches. It helps you update your site to improve how Google sees your site, which can help avoid issues with incorrect indexing. Because if your site is not searchable, you’re losing leads.
While it may not seem like it would help, having regular maintenance on your site helps for many reasons and that includes helping visitors find your site. How does maintenance help? Regular maintenance keeps your site up-to-date and also visible by reducing downtime. And those updates can be vital to patching security gaps that may leave your site vulnerable to hackers.
Custom-built sites are superior to template sites for various reasons. Because the site is coded specifically for that business, it is coded to have SEO features built into its architecture. Custom-designed websites are optimized for search engines, making it easier for your website to rank well in search engines and drive more traffic to your website.
Google Business Profile
Google Business Profile (formerly Google My Business) pages are incredibly helpful for SEO. Google Business is full of your business’s information and can be updated regularly with new information such as sale information, blog posts, announcements, and more—all of which contribute to boosting your SEO.
Hammersmith Support Can Help
Sound great but a little overwhelming? No problem. We’ve got you covered. If you need help enhancing your SEO, we’re here for you. Schedule a complimentary 30-minute consultation and let’s talk through your questions and see how our SEO services can support your business.