If you’ve ever had a small water leak, you know how quickly that leak can get bigger and bigger and bigger until it becomes a huge problem. The same can be said for small issues with your website; if left unresolved, they can turn into big headaches. The good news is that these little issues can quickly and easily be solved in order to avoid future issues.
If it’s been a while since you purchased your domain, hosting service, and/or security certificate, it’s time to double-check which email was used to set up the service. This is because if the company is trying to contact you regarding renewal or an expired credit card, etc. not addressing those emails could cost you. The result could be an unsecured site or even a lapsed domain, both of which could take your site offline for hours or much longer.
Internal links are essential for search engine optimization but also for reducing bounce rate as well as extending the time a visitor spends on your site. Google Ranking Factors pay a lot of attention to the amount and the validity of the link on your site, so when they are broken, it negatively impacts your SEO. Broken links can also frustrate site visitors and cost your conversion rate if the potential client isn’t able to get to the next step in the process.
It may seem silly, but the truth is that forms can and do break. And a broken form means missing out on a potential client, missed sale, and/or missed opportunity to capture contact information from a lead magnet. Hammersmith Support maintenance clients enjoy the comfort of knowing that the forms on their site are tested each month to ensure that they are not only conveying information correctly but also to the correct email address.
If your site has a feed from another site—such as an IXD feed for real estate agents that shows current listings based on the MLS system—it is imperative that the connection is checked regularly. The same goes for social media feeds to your site. Just because that information is populating in one place, doesn’t always mean it’s populating everywhere.
We’ve Got You Covered
Whether your business is just getting started, or it’s a midsized company that is ready to level up, we’ve got you covered. Our clients—big or small—enjoy the personalized service they get from their assigned Hammersmith Support account specialist on all aspects of their business. We want to discuss any challenges or unknowns and how our services can help solve your business website headaches. Our comprehensive website design services as well as our ongoing monthly maintenance packages will make managing your website a dream for you and your team. Schedule your complimentary 30-minute consultation and let’s talk through your questions.