Happy holidays! When making your gift list this season, don’t forget to include your oh-so-important business website. Whether your site is running smoothly and could just use a few new bells and whistles, or if it’s been a rough year and your site needs a facelift, we’re here to help. Here are a few ideas of gifts to give your site this holiday season.
Stocking Stuffer:
Accessibility Tool
Adding an accessibility tool to your website ensures compliance and allows users to customize your website to their individual accessibility needs. With a website that is easy to navigate and understand, visitors are more likely to stay on the site longer, engage with the content, and return in the future. This can lead to increased customer loyalty and improved brand reputation. By clicking on the icon that appears at the bottom of every page, users can adjust the settings as needed. Try it out yourself; ours is on the bottom left side of the page in the blue circle.
The Gifts That Keep On Giving:
Website Maintenance
No one wants a vacuum for a gift, BUT when it’s a Dyson, and it makes your life much easier and cleaner, it’s a gift! And that gift for your website is Website Maintenance. Each of our packages includes:
- Site backups and live staging copy maintained
- Security scans and malware prevention
- Site optimization
- Full site test each month
- Submission to Google Search Console
- Premium hosting on a WP Engine dedicated server (premium package)
- 2–4 hours of content updates each month
If you’re thinking that you don’t make a lot of changes to your site so having content update hours available to you isn’t really a benefit, we’re going to stop you right there. Here are a few things you can do with those content hours:
- Create a lead magnet
- Add a blog
- Update images
- Add plugins
- Add a social media scroll
Search Engine Optimization
Our SEO service is designed to improve your website’s visibility, drive more traffic to your website, increase brand awareness, and ultimately increase your revenue. We focus on both on-page and off-page SEO strategies, keyword research, page optimization, and backlink creation to help improve your search engine rankings and site visibility.
The BIG Box Under the Tree:
If you’re itching to give your site something really big this year, we’ve got you covered!
Site Refresh
A website refresh is similar to refreshing a home; it’s mostly cosmetic. In your home, you might paint the walls, buy a new rug, or bring in new furniture. Refreshing your site is similar in that colors, layout, content, and logos are reworked to create an updated look. Refreshing a site is perfect for businesses that are rebranding and/or updating product offerings—or just need a fresh look for their site. The new look alerts visitors that something has changed with the company and will get attention.
Site Rebuild
Companies with an established website with outdated infrastructure and/or one that no longer supports the business demands would qualify for a full site rebuild. This may include some refreshing visuals but typically will keep the same color scheme and logos to stay on brand. The majority of changes are behind the scenes and include updating the site framework to support new business channels such as e-commerce, site security, speed, and optimization capabilities.
Happy Holidays!
Let’s kick off the new year together! Schedule your complimentary 30-minute consultation, and let’s talk through your questions. Our team provides a personal touch to everything that we do and for each individual client. Together, we can make this new year one of the best yet for your business.